What You See Is What You Get

Encontrei o trecho abaixo no seguinte artigo:
https://www.technologyreview.com/2007/01/01/227178/anything-you-can-do-i-can-do-meta/ 

"A visiting Citibank executive looked at a demo and quoted a signature line of comedian Flip Wilson’s sassy character Geraldine: “What you see is what you get!” The name (reduced to the acronym Wysiwyg and pronounced wizzy­wig ) stuck. Suddenly, Bravo had users [...]"

Veja a Geraldine de Flip Wilson dizendo a tal frase:
http://www.youtube.com/watch?v=3fp8a_Op7Hc